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Episode 67：中国品牌出海的公关策略如何避免“水土不服”？ episode artwork

EPISODE · Mar 15, 2024 · 46 MIN

Episode 67：中国品牌出海的公关策略如何避免“水土不服”？

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail在最新这一集的“柠檬变成柠檬水”播客里，我们把主题与内容献给立志于将中国的品牌带到海外的企业。近几年来，中国企业出海的趋势依然保持旺盛，而且有一些品牌已经在北美取得了很大的成功，比如Temu与SHEIN等。在这一集里，主持人俞骅和Poy Zhong邀请资深公关专家，某跨国咨询公司全球传播部媒体关系负责人贺炜，来与听众朋友们聊聊中国品牌如何克服“水土不服”，制定有效的海外公关政策，欢迎大家收听！请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts.  We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.  

Episode metadata supplied by the publisher feed · Published Mar 15, 2024

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Episode 67：中国品牌出海的公关策略如何避免“水土不服”？

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This episode is 46 minutes long.

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This episode was published on March 15, 2024.

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