Episode 68 - Design, UX and Conversion Boosters with Ross Beyeler

Ross Beyeler knows a thing or two about ecommerce sites that convert.  He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper,  Johnny Cupcakes, Assoline and more.       We get into several key design, UX and conversion rate optimization topics and examples including:   Home page optimization and how the approach shifts if you have a large vs. small SKU count Storytelling in ecommerce and why successful ecommerce brands are great storytellers Product Detail Page (PDP) “must haves” for a better experience and better conversions Creating better collection and improved navigation 4 conversion killers to avoid like the plague Site search and recommendations for doing this better especially for larger SKU counts How to mine site search data for improvements Plus more!