Episode 68- Electric Comebacks: VanMoof's CEO Eliott Wertheimer on How to Re-Market a Brand

Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol. On The Menu: 1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork. 2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry. 3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions. 4. Navigating the complexities of scaling hardware and software products efficiently. 5. Building a community through clear brand values and product excellence, especially in rebuilding trust. 6. Financial and brand damage from recalls, emphasizing the importance of preventive measures. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast