Episode 68: Episode 68: The Price is the Price- Stop Trying to Serve Everyone

Yes, Mary J. Blige in collaboration with Giuseppe Zanotti launched a boot for $1,300. Some people are complaining about the price and are calling for her to release a lower priced one. But is that fair? I learned a long time ago that the price is the price but terms are negotiable. While I am sympathetic to the world and economy we live in. everything ain't for everybody. If there is value in something, nobody should be asking for lower prices. That's why there are payment plans and financing opportunities. As Alex Hormozi said "Poor people stay poor because they're worried about poor people judging them". Sell your stuff. Assign a price to it. Don't let anyone shame you about it. People will afford what they want to afford. That is not your focus. Assign a price based on the value of the product or service and don't worry about the rest.