EPISODE #68 Interview with Rusty Ray- Managing Director with Investment Banking firm Alantra.

What you need to know when buying or selling an emerging brand. On today's show we spent time with Rusty Ray of Alantra. Rusty has spent his career buying and selling brands (with a focus on healthcare) - offering counsel to both buyers and sellers regarding the best approach to executing a winning transaction. Among the key discussion points, Rusty offers his views on: 1) What a buyer should be aware of when buying tail brands (non strategic brands) out of a large CPG company's portfolio. 2) How a potential buyer should assess the brands they are considering buying. 3) How should a brand thinking of selling prepare for a potential sale, what will the process look like, how to manage internal expectations and what buyers are looking for in a brand. Our thanks to Rusty for a great conversation and for joining us today on the Road 2 Retail podcast. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.