Episode 68: Stop Outsourcing Your Authority: Marketing, Mindset & Getting Found

What if the secret to marketing success isn't a better strategy, it's finally trusting yourself? In this episode, I sit down with Iris Goldfeder, founder of Gas Stove Creative, to talk about building a business on your own terms, showing up authentically, and getting found by the right clients. Whether you're struggling with visibility, confused by the ever-changing digital marketing landscape, or just tired of throwing spaghetti at the wall this one's for you.Episode OutlineStop Outsourcing Your AuthorityIris shares the mindset shift that changed everything learning to trust herself instead of leaning on partners for validation.The Power of VideoWhy unpolished, authentic video builds more trust than a perfectly scripted production — and how to just start.SEO, AEO, GEO & AIO — What You Actually Need to KnowA plain-English breakdown of the four optimization strategies and what small business owners should focus on right now.Websites That ConvertYou have three seconds. Iris explains what your homepage must communicate immediately and how to make your site work for you.Related Episodes & Additional ResourcesEpisode 40:  Stop Marketing on Assumptions, Start Connecting with What Your Customers Actually WantEpisode 58: The Real Reason your Marketing isn’t working Guest InformationIris Goldfeder, Gas Stove Creative, Iris is the founder of GasStoveCreative, an all-in-one marketing solutions agency built for service-based businesses ready to scale with clarity and confidence. With over two decades of experience across branding, digital strategy, and business storytelling, she has a knack for helping businesses cut through the noise, clarify their message, and turn their marketing efforts into real, measurable results.gasstovecreative.com | LinkedIn: linked.com/in/igoldfederIs your website converting traffic to leads free audit: Mention Main Street Success Stories podcast for a free strategy call with Iris. Meet Your Host: Jennifer Kok is a Profit & Growth Advisor and founder of Next Wave. A serial entrepreneur with more than 25 years of experience, she helps service-based women entrepreneurs increase profitability through financial clarity, strategic decision-making, and systems that support sustainable growth.  www.nextwavebusinesscoaching.comFocus Growth CollectiveRate & Review on Apple Podcasts – This is the most impactful way to support the show and help other business owners find it.Sign Up for the Newsletter:https://www.nextwavebusinesscoaching.com/newsletterFollow Us on Social Media:Instagram: https://instagram.com/nextwavewithjenFacebook: https://facebook.com/nextwavewithjenLinkedIn: https://linkedin.com/in/jennifer-kok-17441829YouTube: https://youtube.com/@nextwavewithjen802My name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: