Episode 68: The Decline and Fall of Marketing Discipline

Three marketers join host Jay Ehret to discuss what the lack of traditional marketing discipine has done to today's generation of marketers. Guests: Stephen Denny, Emanuel Brown and Mike Wagner. Topics Include: Why advertising and marketing is so bad How to test new ideas and products Why good ideas are not the best way to advertise How to build brand value over time The affect of social media on marketing discipline Bad marketing campaigns like Old Spice and Dodge Journey Guests:Stephen Denny of Denny Marketing and author of Killing Giants (April 2011)Emanuel Brown, Creative Technologist, Portland, OregonMike Wagner, CEO of White Rabbit GroupJay Ehret (host), Chief Officer of Awesomeness at The Marketing Spot Complete show notes and links can be found at: The Decline and Fall of Marketing Discipline