Episode 68:  Why Your School’s Site Search Sucks — And What Higher Ed Marketers Can Do About It

For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility. On this week's episode, Zach is joined by Hannah Fuchigami, Marketing Manager at Squiz, for a discussion about the rise of search and why traditional site search plug-ins simply don't make the cut. Great search tools understand user intent and can serve up multiple, custom-branded, and contextually-sound pathways for the searcher.Plus, site search can be an antidote for enrollment marketers with little control over their website's design—you may not be able to control site architecture, but with the right search tool, you can enable prospects to find the information they're searching for with as little friction as possible. Don't miss this episode for tips on reducing barriers for your prospects!  - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.