Episode #69 Big Chalk's Rick Miller talks to the Road 2 Retail audience about research tools

Understanding Your Consumer and Utilizing Research to Drive Your Brand Performance On the show today we spend time with Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk. Rick takes us through a detailed discussion covering: 1) What research tools should a brand utilize to ensure they understand their consumer and their brand's role in the category 2) The three key pieces of data driven research you need in order to improve your odds of success in getting a retailer to take your brand into their assortment 3) Big Chalk's proprietary research detailing The Tradeoff Consumer. Who are these people? What decisions are they making right now? How do these consumer actions impact both brands and retailers? You can dig into The Tradeoff Consumer research at their website: www.bigchalk.co (no 'm'!). Rick also goes into detail on marketing mix models and the importance of understanding the impact of your promotional spend and how to use this data to make spending allocation decisions going forward. These tools not only can help a brand grow, but also helps to remove uncertainty in the mind of your investors that the team knows what they are doing with their funds. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.