EPISODE 69: From Advertising to Aliens: Author Zach Von Zonk Reveals Insights on How to Captivate Your Audience

Send us a textIn this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer interview Zach Von Zonk, a creative director and children's book author. They delve into Zach's background, including his debut book Old McDonald had a Farm, E-I-UFO and his experience with advertising and storytelling. Zach shares insights on balancing commercial and creative writing, the importance of humor and play in children's books, and the value of illustration. He also discusses the impact of his family's comedic influence and personal journey with IVF on his work. The episode concludes with a lively discussion on Zach's process, future projects, and a musical performance from his debut book.00:00 Introduction to Way-Word Writers00:35 Meet Zach Von: Creative Director and Children's Book Author01:59 The Origin of Zach Von's Pen Name03:45 Balancing Advertising and Creative Writing05:04 Influence of Advertising on Children's Books09:43 Creative Processes and Mindset Shifts13:41 Zach Von's Musical Interlude17:02 Humor and Page Turns in Children's Books19:14 Lessons from Advertising for Fiction Writers22:01 Advice for Writers: Handling Criticism and Revisions23:29 The Role of Illustrations in Storytelling24:05 Exploring Different Angles in Storytelling25:01 The Importance of Embracing Uncomfortability26:37 Thinking Outside the Box in Storytelling29:45 Resources and Tools for Picture Book Writers31:01 Combining Words and Illustrations34:46 Creating Commercial Picture Books37:57 Personal Stories and Inspirations41:29 Upcoming Projects and Final ThoughtsFind out more about Zach von Zonk HERE! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit waywordwriters.substack.com