Episode 69: HR and Marketing Should Join Hands

Kerry-Ann is a financial services marketer, currently leading the marketing function at JMMB (Financial) Group, which has operations across the Caribbean, with headquarters in Kingston, Jamaica, where she’s currently based. A firm believer in the need to implement creative, out-of-the-box marketing strategies, to drive deeper customer and employee engagement that create the win for brands; her current role as Group Chief Marketing Officer includes the overall leadership of marketing strategy development and execution, including customer insight management. Kerry-Ann is also the producer and host of The Internal Marketing Podcast; a personal project where she supports the business leadership community by hosting discussions with various subject matter experts in internal marketing and employee advocacy. Specifically, her aim is to ‘flip the marketing conversation’ to focus on how companies can market internally (to their employees), with a view to ultimately engaging and empowering them to become advocates of the company brand.    Guest: Kerry-Ann Betton Stimpson: CMO, JMMB Group linkedin.com/in/kerryastimpson   Hosts: Mike Thul - linkedin.com/in/thulmichael Jessie Novey - linkedin.com/in/jessienovey   INTERESTED IN SPONSORSHIP? Please email [email protected] Twin Cities Society For Human Resources: Recognized as one of the nation's largest SHRM (Society for Human Resource Management) chapters, TCSHRM is based in the Twin Cities of Minneapolis and St. Paul, Minnesota. With an ongoing calendar of events, we are an active SHRM group always looking to promote, influence, and educate our members through multiple channels. Join Us! Become a TCSHRM Member. https://www.tcshrm.org/ Thank you for listening, and if you enjoy this podcast please consider leaving a review as it helps us reach more listeners.    © MMXX TCSHRM. All Rights Reserved. For Personal Use Only.