Episode 69. Inside The Modern Boho: Jacinda Heather on Style, Confidence & Building a Brand

In this episode of The Buzz with Bernadette, I sit down with Jacinda Heather, founder and creative director of The Modern Boho, to talk about her journey from a creative vision to building one of Perth’s most recognisable boutique fashion brands.Filmed inside her Subiaco store, we go beyond the shop and dive into what it really takes to build a fashion business, from the early risks to expanding multiple locations in a changing retail landscape.We also unpack what women are truly looking for when they walk into a boutique, from confidence and comfort to finding pieces that actually work for their lifestyle.This episode covers:• Building a fashion brand in Perth• The story behind The Modern Boho aesthetic• Growing a boutique business in today’s retail world• Style confidence for women over 40• What really happens in the change roomIf you love fashion, business, and real conversations about confidence and style, this one is for you.#TheBuzzWithBernadette #PerthBusiness #WomenInMedia