Episode #69: KPI’s can’t replace marketing

In this episode of "Addressed For Success: The Gundir Podcast," Jeff Tarran, COO of Gundir, discusses the pitfalls of relying too heavily on Key Performance Indicators (KPIs) in marketing. He highlights why understanding your customer goes beyond just tracking numbers and how conversational marketing can create deeper, more lasting connections. Jeff also shares insights on how to distinguish your brand from competitors by focusing on what truly matters.► To read the related blog article, visit: https://gundir.com/resource/kpis-cant-replace-marketing/► To get started with direct mail, visit: gundir.com