Episode 69 Marketing Your Movement with Duane Zingale

In this episode, John talks with Duane Zingale - Host of Marketing Your Movement podcast, entrepreneur, marketing consultant, husband, and dad.  Listen to this episode to learn more: [03:37] - Duane's backstory [05:36] - His journey in the business world [10:41] - The first feedback he received about his marketing strategy [11:47] - How Mike Kim's words impacted him [14:41] - The difference between customers and clients [17:33] - Making a customer your client [18:36] - Where do some brands lack? [20:07] - Duane's definition of selling [24:37] - Three things you should know before you try marketing [27:32] - The difference between movement and just a business [31:19] - The acronym of L.I.S.T.E.N. [38:47] - The importance of connections in the business world [43:42] - The relationship between funnels and movements [46:37] - About his podcast Marketing Your Movement [51:05] - The best way to create and maintain relationships in business [54:14] - What Duane is doing to cultivate significant relationships Things you should know before you try marketing: Who are you telling the stories to? What stories are you telling? How are you showing up? What's the core message? What's the problem you solve? What are you going to offer to solve the problem? NOTABLE QUOTES: "Marketing and sales are about building a bridge of relationship." "Closing the deal is not about getting the deal done, but about opening a new relationship." "All marketing should be driven by clients if you're working with clients." "Personalize who your ideal client is." "If you confuse, you lose." "Market before you manufacture." "Your marketing is preceded by your movement and the movement is predicated upon what you are committed to a cause." "Movement is something with a leader pointing in a specific direction that empowers leaders to lead." "Leading a movement is the most powerful way to market and monetize your personal brand message." "Sometimes, the best way to serve someone is to point them to the right person." "Leaders are givers." BOOKS MENTIONED: Think and Grow Rich by Napoleon Hill (https://tinyurl.com/ThinkAGRBook) Ask by Ryan Levesque (https://tinyurl.com/AskBookRyanL) USEFUL RESOURCES: https://www.duanezingale.com/  https://tinyurl.com/MarketingYourMovementShow  https://www.facebook.com/duaneandrewzingale  https://www.instagram.com/duanezingale  https://www.linkedin.com/in/duanezingale  https://twitter.com/DuaneZingale  Know more about the LISTEN Framework: http://listenframework.com/  CONNECT WITH JOHN Website - https://thejohnhulen.com   Clubhouse - https://www.joinclubhouse.com/@johnhulen  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen   Twitter - https://www.twitter.com/johnhulen   LinkedIn - https://www.linkedin.com/in/johnhulen   YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA   EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/   Outro music provided by Jeff Scheetz - https://jeffscheetz.com/