Episode 69: Pinterest for Podcasters: How to Grow Your Podcast Without Posting 15x a Day with Andi Smiley

What if you could grow your podcast without showing up on Instagram every single day?My guest Andi Smiley did exactly that, using Pinterest as her primary marketing channel, posting just one pin a day, and growing her podcast by 74% in one year while adding over 200 email subscribers.In this episode of Podcast Growth Tools, we dive into everything podcasters need to know about Pinterest, from how long it actually takes to see results, to where your pins should link, to how Pinterest SEO differs from Google SEO, to whether video pins or static pins perform better for podcast content.I've been experimenting with Pinterest myself and had a million questions. This conversation answered all of them, and I think it'll answer yours too. Whether you're Pinterest-curious or you've been dabbling and want to see better results, this episode gives you a clear, actionable strategy you can start this week.🔑Here's a glance to the episode:Why Pinterest rewards podcasters more than almost any other social platformThe realistic timeline for results: what to expect at 1 month, 3 months, 6 months, and 1 yearHow Andi grew her podcast 74% with just one pin per day (not the 15/day most experts recommend)How long it actually takes to batch a full week of pinsWhere your pins should link for maximum reach (and why your website is the gold standard)Static pins vs. video pins vs. carousel pins: what is actually working right nowHow Pinterest SEO differs from Google SEO and why your keywords need to be differentHow to use Pinterest Trends and the search bar to find what your audience is actually searching forWhich types of podcasts are the best fit for Pinterest (and which ones should skip it)Why 70% of Pinterest users in the U.S. are women and what that means for female podcastersThe one Pinterest metric that actually matters (hint: it is not impressions)Tailwind vs. native Pinterest scheduling: which one Andi recommends and whyHow to use AI to generate Pinterest keyword ideas and then validate them on the platformTimestamps:04:02: Why Pinterest works so well for podcasters05:32: The power of evergreen content on Pinterest (pins that work for a year+)07:27: How long it takes to batch a week's worth of pins09:35: The real timeline: how long to see Pinterest results11:22: Andi's results: 74% podcast growth, 200+ email subscribers in one year12:03: One pin a day vs. 15 pins a day: what actually works13:05: Can you reuse templates? How many do you need?15:02: Where should your pins link? (The gold standard answer)16:17: Does Pinterest punish you for taking a break?18:32: How to track your Pinterest results19:57: The most important Pinterest metric for podcasters22:04: Should your audience know it's a podcast episode?25:03: Static pins vs. video pins: what's working right now27:00: Getting started: Andi's advice for beginners28:54: Which podcasts are the best fit for Pinterest (and which aren't)30:34: The Pinterest audience: 70% women in the U.S.32:36: How to use Pinterest Trends and the search bar for keyword research38:00: Pinterest boards: how to organize them for your podcast40:00: Tailwind vs. native Pinterest scheduling41:20: How Andi uses AI for Pinterest SEO keyword research📌 Resources & Links:Join the Newsletter → hereTake the Podcast Growth Quiz → hereFull Show Notes & Blog Post → hereFollow Kylee on Instagram → hereConnect with Andi: Podcast: Friendly Podcast Guide — available on all major podcast appsThreads: @friendlypodcastguide Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me.