Episode #69- PUREFORM -Optimizing cellular function with organic plant based oils

When it comes to the fats we need for healthy cellular function the form is of the upmost importance. These building blocks are what enables our amazing bodies to create new healthy cells and perform at our best. Helping us create more energy, recover faster, and supporting cellular health. Our guest Dr. Jeff Matheson is co-founder and medical director for Pure Life Sciences the creator of Pureform Omega Natural. In this episode we dive deep into: Cell membrane function and the importance of the correct form of fatty acids needed to support and optimize healthy membranes. We discuss the dangers of taking high dose fish oil and the harmful effects it can have on your health. Dr. Matheson explains why he believes in plant based oils like those used in this amazing supplement. Dr. Jeff Matheson obtained an HBSc (Biochem) degree from University of Western Ontario, followed by his MDCM Degree (Doctor of medicine, master of surgery) from McGill University in 1991. Dr. Jeff Matheson was a full-time Emergency Room physician for 15 years and Medical Director of Med-Emerg Inc for five years. He is also Founder of CPM Medical Clinics (pain management) which became the largest provider of pain management in Canada 2005 to present. He has trained over 70 physicians in the practice of pain management. In 2013, he left CPM to start up the all natural Migraine, Headache and Pain Centre to promote a non-narcotic approach to pain and headache management. They are dedicated to the controlling of pain through the promotion of good health and non-medicinal therapies, using neuroplasticity principals, as well as interventional pain control.