Episode 69 - Richard Grove, a G3 Family Business Entrepreneur, Talks about Partnerships

A third generation disruptive successor of his family’s business, Richard Grove joins Jonathan Goldhill in another exciting episode of The Disruptive Successor podcast. Richard originally walked his own path by working as an engineer for the Department of Defense, but as much as he liked it there, he had a calling back to his family. Today, Richard is the COO of Wall Control, a family-owned and operated brand of wall storage and organization systems, which started as a small tool and die shop in the 1960s that has grown and evolved throughout the decades.HIGHLIGHTSThe transformation going to Wall ControlUtilizing search results data for innovationEngaging to SEO for better marketingPartnerships with Brand Ambassadors and Skilled InfluencersThe Family Business StructureCOVID impact to the businessQUOTESRichard: “Instead of going out and telling people how great we were, there's already people looking for how great we are, they just can't find us. So my first step was to kind of reverse engineer the customer base and look at what people were looking for, and try to put something in front of them.”Richard: “Our partners there, they were skilled, long before they had the following. So they were skilled makers, wood workers, you know, fitness professionals, and so they have the following because they were, they had that skill. And so the cool thing for us is getting our product in their hands, they really know what they're doing. And they can really tell the story.”Richard: “The brand ambassador, influencer marketing is far beyond just products for exposure or pay for exposure, it's more about going at them inviting you into their community, and then in turn, how the real the big thing is helping you help them grow with your own community. So a mutually supportive relationship will really benefit you long term.”Richard: “I'd say at the core, it's trust. We're not so full of ourselves to think that every person who's doing their job is the best person that could possibly be doing that job, and happens to be family, because what we do know is that We have that trust.”To connect with Richard, check out the links below: LinkedIn Profile: https://www.linkedin.com/in/richard-grove-wall-control/Podcast: https://businessradiox.com/podcast/organization-conversation/Wall Control:https://www.linkedin.com/company/wall-control-storage-systems/https://www.wallcontrol.comIf you enjoyed today’s episode, please subscribe, review and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.