Episode 7 - Behind the Lens with Jack Potts!

In this episode of Punch Your Agent, we sit down with master photographer Jack Potts to uncover what really goes into telling the story of a home — and why great photos can make or break a listing. Jack breaks down how a single image can shape a buyer’s emotions, set expectations, and ultimately help sell a home faster (and for more). But this episode isn’t just about pretty pictures — it’s about the craft behind them. We dive into: • How Jack uses photography to tell the true story of a home • Why the right angles, lighting, and composition can change everything • The $2 billion worth of assets he photographed for a Middle Eastern sheik • The glamorous shoots… and the absolutely not glamorous ones • The rough, the weird, and the “please don’t make me go in there” houses • What agents get wrong about listing photos — and how to fix it Whether you’re an agent, a photographer, or someone who loves a behind‑the‑scenes look at real estate, this episode zooms in on the art, the chaos, and the unexpected moments that happen behind the lens.