Episode #7 - Canada - How to Expand your Franchise Concept

Timestamp: 0:00:50    Joseph Adler Introduction 0:03:50    Segment 1 - Get to know Joseph Adler 0:33:25    Segment 2 - How to expand a franchise system into Canada 1:11:07    Segment 3 - Quick Draw Questions   In this episode of The Franchise Manual Podcast we speak with Canadian attorney Joseph Adler on the topic of how to expand a franchise system into Canada while avoiding the common pitfalls that hinder many franchisors. Segment 1: Get to know Joseph Adler In segment one of this episode we spend a little time getting to know the person Joseph Adler. We learn a little about his childhood growing up on Hamilton, Ontario, his first job, and his pathway to law school. Segment 2: Expanding a franchise into Canada In segment 2 Joseph Adler outlines some of the common pitfalls that many non-Canadian franchisors experience when they attempt to expand their franchise system into Canada. The topics of discussion are: Maximize the U.S. market first - maintain domestic focus Ensure that your IP is protected Be proactive rather than reactive Ensure necessary supply chain - Import issues Market analysis - Canadian taste preferences "Canadianize" the FDD and Ops Manual The importance of engaging a Canadian franchise attorney Understanding the competition Finding the right franchisee Segment 3:  Quick Draw Questions Segment 3 is a fun way to wind down the episode with quick, fun questions such as favorite movie, favorite book, etc. We find out what Joseph would do if he had $1 billion to make the world a better place. We also find out if this Toronto attorney is a closet spaghetti western fan.   This is a FANTASTIC episode and a MUST LISTEN if you have ever considered expanding your franchise system into Canada, or if you just want to get to know Joseph Adler a little more than you already do.   Joseph Adler Hoffer Adler LLP 425 University Ave., Suite 300 Toronto, Ontario M561T6 Canada www.hofferadler.com [email protected] 416-977-3444   Kit Vinson FranMan Inc. www.franman.net [email protected] 214-736-3939 x 1