Episode 7: Digital Check-In - Identify your hotels new ideal customers

In this episode Are talks about identifying your hotels' new ideal customers/clients.   You should not put your hotel in a position today where you are guessing who your next paying guest might be.   We live in an unprecedented time today where hotels can't depend on their traditional market segments.   Hotels have to start identifying WHO their new high quality, (high) paying customers/clients are.   Make sure you first understand why you do what you do. Your WHY is critical for your new contributions that will impact and serve others. It will also help identify what inspires you and your hotel team today.   More info from: Are Morch - Digital Marketing Coach: https://aremorch.com   Podcast: https://anchor.fm/are-morch