Episode 7 — Dirty Thirty Chemicals: The Penetration Enhancers You Didn't Invite In

Episode 7 — Dirty Thirty Chemicals: The Penetration Enhancers You Didn't Invite InHey, welcome back to KeysPure.com's Dirty Thirty. I'm Bob Root. Today we're talking about something called Ethoxylated Ingredients — specifically Ceteareth and PEG compounds. These are surfactants and emulsifying agents, and they show up in a huge number of cosmetics and personal care products.Here's what makes them particularly sneaky. Their primary concern isn't just what they do on their own — it's what they let in. These compounds act as penetration enhancers, meaning they alter your skin's structure and allow other chemicals to absorb deeper into your skin and reach your bloodstream in greater amounts.So imagine you're using a product with three sketchy chemicals in it. Normally your skin's barrier would provide some level of defense. Add a PEG compound, and that defense is compromised. Now all those chemicals have VIP access. Animal studies also show brain, nervous system, and sense organ effects, plus reproductive and skin toxicity. They may also contain harmful impurities from the manufacturing process.At Keys, we think your skin's natural barrier is worth protecting, not dismantling. Visit KeysPure.com to see how we formulate with respect for your body's natural defenses.Episode Seven of the Dirty Thirty — the uninvited doormen.