Episode 7: Dr. Abby Jakob – Turning a Small-Town Cold Start into Big Success, Authenticity in Personal Branding, Neurolens Tech, and Navigating Opportunities for a Growing Business

Dr. Abby Jakob is living out her dreams as a successful optometrist and business owner in the heart of her small hometown in Kingsville, Ontario. In this episode, Abby talks about opening her own cold-start practice, leading with courage, letting your personality shine through on social media, and building strong patient relationships. Plus, Abby and Trevor discuss how Neurolens has been a game changer for her patients and strategies to keep up with the pace of a growing business. Timestamps [00:02:13] Returning to her hometown [00:04:42] Influence from playing sports [00:08:04] Having fun on social media [00:09:27] The value of authenticity [00:11:49] Musical passions [00:15:19] Holding on to your dreams [00:17:06] Book recommendations for business [00:20:09] Rising to the challenge and opening a cold start [00:21:38] Neurolens and new technology for treating patients [00:25:49] Learning from other independent optometrists [00:28:24] Intra-office recall for patient acquisition [00:29:56] Managing business expansion [00:32:47] Work-life balance [00:46:43] Partnership with local brewery [00:52:20] Negotiating and customer service [00:54:38] Considerations for opening multiple practices [00:58:20] Business consultations with Abby your patients [00:37:11] Positive feedback [00:38:37] Keeping up with a busy practice [00:42:29] Delegation as a business mindset [00:44:21] This or That Mentioned in this episode: “The E-Myth Optometrist: Why Most Optometry Practices Don't Work and What to Do About It” by Michael E. Gerber “Coffee Self-Talk: 5 Minutes a Day to Start Living Your Magical Life” by Kristen Helmstetter “The Five Dysfunctions of a Team” by Patrick Lencioni “Never Split the Difference: Negotiating As If Your Life Depended On It” by Chris Voss Eye Recommend - Eye Recommend is a cooperative and a growing network of independent optometrists dedicated to personalized and comprehensive eye care. Neurolens - offers lenses to alleviate eye strain by addressing misalignment, providing comfort and clarity for extended screen use. Grove Brewing Company To book a business consultation with Dr. Abby and Dr. Richard Kattouff, contact [email protected] Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠. Thank You to our Sponsor(s) ⁠⁠⁠HOYA Vision Canada⁠⁠⁠ Enjoy the show? Please Follow, Like and Subscribe.