Episode 7: Engaging 'Dream Customers' in a whole new way - Heather R. Morgan

How do you capture the attention of someone you've never met in a way that encourages them to respond? Starting conversations with people we don't know is the most difficult and the most crucial part of building a successful pipeline, but too many companies see dismal response rates to their cold email templates. Today's guest holds the secret to creating copy that speaks to the desires, fears, and personalities of your customers to engage them in a whole new way. Heather R. Morgan is the Founder and CEO of Salesfolk, a company that helps salespeople create compelling cold emails that lead to three times the responses from customers. Heather began her career as an economist working internationally before entering the business development field. Episode Highlights: How Heather Morgan went from sending letters to her favorite children's book authors to becoming the CEO of Salesfolk Preparing for the cold email: doing research on the audience Heather's tricks for writing a personal email to someone you don't know Getting into the mind of your audience & finding the "Dream Customer" Crafting a focused email: sequencing and targeting every customer The five levels of awareness Keeping the element of mystery while being direct  Resources: Love Heather's method to cold emailing? Sign up for the Salesfolk Cold Email Mastery Course or contact Salesfolk about consulting. Connect with Heather on LinkedIn, Tweet to her @HeatherReyhan, or send her an email directly: [email protected]