Episode 7: Evidence-based Pitching Methods with Brent Sebold

The ideas behind the Lean Startup concept have been around in some fashion for almost as long as companies have existed. However, these ideas have only truly coalesced into a unified methodology over the past several years through efforts by many seasoned entrepreneurs, investors, and academics. One of the cornerstones of the Lean Startup method is Evidence-based Pitching. So what is Evidence-based Pitching? Well, our guest Brent Sebold from Arizona State University's Fulton Schools Startup Center (www.engineering.asu.edu/startup-center) introduces us to the topic. Brent's experience as a teacher at ASU and a mentor for many student entrepreneurs is built around what he has learned from Lean Startup resources, some of which are linked below: www.steveblank.com www.theleanstartup.com www.strategyzer.com www.entrepreneurship.org/founders-school Our sponsor for this episode is the City of Peoria! (www.peoriaaz.gov) PS: This interview was recorded the day before Halloween so expect some references to that!