Episode 7: Hairsyrup - Formulating a Viral Business

What if your biggest frustration turned into a business that skyrocketed by 900% in revenue? That’s exactly what happened to Lucie Macleod, founder of Hairsyrup.Lucie’s story starts with damaged, lifeless hair. She tried every product on the market, but nothing worked—until she took matters into her own hands. In her student accommodation, she began experimenting with natural ingredients, mixing up a hair oil that actually brought her hair back to life. Thinking nothing of it, she started sharing her hair recovery journey on TikTok—and that’s when everything changed.People flooded her comments asking where to buy her magic formula. Demand skyrocketed, and she knew she had something special. Fast forward to today, Hairsyrup has become a TikTok sensation, with 48-49% of sales driven by TikTok Shop and a recent appearance on Dragon’s Den that put her brand in the spotlight.From DIY remedies to a booming business, Lucie’s journey is a masterclass in turning passion into profit. Whether you’re an aspiring entrepreneur, a beauty enthusiast, or just love a good success story—this episode is a must-listen.If you are interested in joining us at TikTok Shop, follow the link attached:UK: https://bit.ly/hairsyrup-podcast-ukIE: https://bit.ly/hairsyrup-podcast-ireland