Episode 7—How much to charge: “What is the most amount of money you can imagine making in this business? Let’s start there.”

When it comes to money, we’ve made how we feel about listing prices online or quoting over the phone quite clear; what we haven’t addressed, however, is how to price your services-- which is exactly what we’re going to discuss today. In this episode, we introduce the initial question to consider: How much do you want to make in a year? From there we cover how to break that goal down into monthly installments, how to take into account what the market can bear, how to accurately estimate the amount of time different projects will take, and how to avoid the temptation to price dive while negotiating with prospective clients.