Episode 7 - How to make enablement a driver of revenue not a footnote (with Russ Martin)

from The Enablement Optimization Podcast

Enablement usually sits at the edge of a revenue leader's decisions, nudging them without ever shaping the number. Russ Martin, a former CRO and SVP, admits he underused every strong enablement leader he ever worked with.

Episode metadata supplied by the publisher feed · Published Jul 22, 2026

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What this episode covers

In this episode he explains how enablement earns a seat at the forecast, why interlocking KPIs beat siloed ones, and what a revenue leader should actually ask instead of how's it going.

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Episode 7 - How to make enablement a driver of revenue not a footnote (with Russ Martin)

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This episode is 40 minutes long.

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This episode was published on July 22, 2026.

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