Episode 7: Leading a Legacy Without Losing Yourself with Matt McDonell

What does it really take to lead a century-old family business into its next era of growth, without losing yourself in the process?In this episode, Glen Dall and John Ninkovich sit down with Matt McDonell, CEO of MJS Packaging, to explore his journey from family member on the sidelines to full-time sales leader and, ultimately, CEO. Matt opens up about the weight of leadership, the discipline of strategic planning, the loneliness that often comes with the role, and the ongoing work of building a culture that retains A-players in a modern world.If you’re leading a growing business, navigating succession, or just trying to find balance in the chaos, this conversation is for you.           Key Topics Covered:The evolution of a 135+ year-old family businessTransitioning into the CEO seat during COVIDBreaking old habits: from "everyone sells everything" to strategic focusBuilding a true leadership team and letting go of firefightingWhat it feels like to live in the CEO Doom Loop—and how Matt gets out of itThe cost of ignoring personal well-being as a leaderBalancing legacy with future growth (including acquisitions)How to retain A-players and build accountability in a family-oriented cultureWhy a CEO coach matters—and what kind of support makes a differenceGuest Bio:Matt McDonell is the CEO of MJS Packaging, a multi-generation family business founded in 1885. With deep roots in sales and a strategic mind for growth, Matt has helped lead the company through industry disruption, leadership transitions, and internal reinvention. He’s known for his direct communication, humble leadership, and commitment to building a business that outlasts him.Timestamps:00:00 – Intro: Who is Matt McDonell?04:00 – Family business legacy + Matt’s path to CEO10:15 – First strategic planning sessions with John15:45 – The decision to reinvest in leadership (vs. distribute profits)20:30 – Growing pains & signs the team needed change26:00 – Becoming the CEO: reality vs. expectation33:40 – Recognizing and escaping the CEO Doom Loop39:25 – Balancing family, health, and mental clarity44:15 – Building a culture that attracts and keeps A-players49:10 – Driving change in a legacy business53:40 – The importance of understanding your core customer59:00 – How Matt's role has evolved + becoming a remote CEO1:06:15 – Vision, legacy, and what comes next1:10:30 – Matt’s CEO Playbook: 3 non-negotiables1:14:00 – Final reflections from Glen & JohnSend us Fan Mail