Episode 7: Madoka Suganuma, Independent Qualitative Researcher - JAPAN

In this episode of 'Insights from Elsewhere,' host Cynthia Portugal interviews Madoka Suganuma, an independent qualitative market researcher based in Japan. The conversation covers Madoka's journey across multiple cultures, her specialization in FMCG, and the nuances of Japanese consumer behavior.Madoka talks about Japan's challenges and opportunities, the impact of an aging population on consumer trends, and the importance of localization in research.Learn about the role of AI in market insights and how emotional support robots are gaining traction in Japan.Madoka Suganuma emphasizes adaptability and curiosity as crucial traits for upcoming market researchers.Glaut is the only AI-native software designed specifically for Market Research Agencies. They pioneered “AIMI” (AI-moderated interviews), a new research method. With Glaut, you can design the study, collect data, and analyze everything using the Analysis Suite.The Insights from Elsewhere podcast is supported by: Glaut is the only AI-native software designed specifically for Market Research Agencies. We pioneered “AIMI” (AI-moderated interviews), a new research method. With Glaut, you can design the study, collect data, and analyze everything using the Analysis Suite.Find out more about Glaut.