Episode 7: Marc Johnson (Bombora, Resonate, Experian) on Purpose, Internal Marketing and Mindshare

In this episode, hosts Dan Rosenberg and Stephany Shelton talk with Mark Johnson, a three-time CMO, about the challenges and opportunities in B2B marketing. Mark shares insights on company alignment, tools like Bombora, Qualified and Grammarly, and the importance of marketing to people as humans. He also discusses the need for providing value before asking for a deal and expresses a wish for an AI-powered visualization tool.00:04 Introduction and Welcome01:01 Mark's Journey into Marketing03:42 Effective Tools and Tactics in B2B Marketing05:13 Common Misconceptions in B2B Marketing07:04 The Need for a Visualization Tool in B2B Marketing08:49 Recent Wins and Gratifying Moments10:02 Wrap-up and Key Takeaways