Episode 7: Monica Zaldivar, Head of Marketing @ Sprinque

Join us in this intriguing episode where we sit down with Monica Zaldivar, an expert in the fintech marketing world. Monica shares her journey from a full-time traveler to leading marketing at Sprinque, highlighting her unique approach to the ever-evolving digital landscape. Chapters: 00:10 Introduction and Topic of Discussion 00:53 Monica Zaldivar Introduction 02:47 What inspired Monica to pursue a career in marketing? 05:26 Monica's evolving marketing role @ Sprinque 07:30 What is Sprinque? 12:55 Monica's innovative remote marketing management 24:15 Multiple industry experience benefits? 26:16 Common challenges in marketing 36:50 Full-time marketer and traveler 40:05 Influence of travel on marketing approach 43:50 Successful marketing campaign 46:10 Balance between creativity and data-driven decision-making 48:50 Role of community management in marketing 52:10 The role of AI in marketing 01:00:10 Advice for someone pursuing marketing as a career 01:02:00 Concluding remarks 📢 Connect with Monica Zaldivar Monica Zaldivar: https://www.monicazaldivar.com/ Monica Zaldivar at LinkedIn: https://www.linkedin.com/in/monicazaldivar/ Sprinque: https://www.sprinque.com/ 📢 Connect with Majid Mahmood LinkedIn: https://www.linkedin.com/in/majid-m/ Instagram: https://www.instagram.com/majidmofficial/ Facebook: https://www.facebook.com/majidmpage TikTok: https://www.tiktok.com/@majidmofficial #DigitalMarketingPodcast #FintechMarketing #MarketingInsights #Sprinque #MarketingStrategy #MajidM #theExecutives #ADialogueWithMajid #Fintech #MarketingTalks