Episode 7: Navigating Facebook advertising in 2019
Episode 7 of the Mintel Little Conversation podcast, hosted by Mintel Little Conversation, titled "Episode 7: Navigating Facebook advertising in 2019" was published on July 22, 2019 and runs 27 minutes.
July 22, 2019 ·27m · Mintel Little Conversation
Summary
It may be losing its grip on young people, but Facebook remains, by far, the most influencial social media platform on the planet. In 2018, US companies allocated around 22% of their advertising budgets on Facebook. Despite scandals, fines and controversies, the business is thriving. But how is the tech giant going to shape its future? In this episode, we discuss how the recent debate around discriminatory ads has shed new light on privacy issues, with the positive result of the advertising industry pushing for better regulation. So, how can advertisers strike a balance between privacy and personalisation? Host: Andrew Davidson (SVP/Chief Insights Officer) Guests: Laura Ziemer (Director of Insights, Digital Media) Jeannette Ornelas (Senior Digital Marketing Analyst) Rebecca McGrath (Senior Media Analyst)
Episode Description
It may be losing its grip on young people, but Facebook remains, by far, the most influencial social media platform on the planet. In 2018, US companies allocated around 22% of their advertising budgets on Facebook. Despite scandals, fines and controversies, the business is thriving. But how is the tech giant going to shape its future? In this episode, we discuss how the recent debate around discriminatory ads has shed new light on privacy issues, with the positive result of the advertising industry pushing for better regulation. So, how can advertisers strike a balance between privacy and personalisation?
Host: Andrew Davidson (SVP/Chief Insights Officer)
Guests: Laura Ziemer (Director of Insights, Digital Media)
Jeannette Ornelas (Senior Digital Marketing Analyst)
Rebecca McGrath (Senior Media Analyst)
Similar Episodes
Mar 13, 2026 ·72m
Mar 13, 2026 ·72m
Mar 11, 2026 ·39m