PODCAST · business
Mintel Little Conversation
by Mintel Little Conversation
Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.
Episodes
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Why your AI strategy shouldn’t start with AI: Steve King, Dragonfly AI Co-Founder and CEO
Artificial intelligence can help businesses work faster, understand more and make better decisions, but only when it is applied to the right problems. So, rather than asking, “What should our AI strategy be?”, should businesses start by asking what they are actually trying to achieve? Host Andrew...
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Building Brands with Purpose: Interview with Tati Lindenberg from Unilever - Revisited
In this episode, Andrew McDougall sits down with Tati Lindenberg, who at the time was Chief Brand Officer for Unilever's Dirt Is Good brand. Since this conversation was first aired, Tati has been promoted to Chief Marketing Officer for Unilever Home Care, further underscoring the strategic...
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Consumers Brands Can't Afford to Ignore: Rethinking America's New Heartland
Marketers have more consumer data than ever before but are they losing sight of the people behind it? In this episode, Andrew Davidson speaks with Paul Jankowski, Founder and CEO of New Heartland Group, about why brands have become over-reliant on data and under-invested in understanding…
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Balancing mission, scale and risk: Interview with Brian Jones, President, Merrick Bank
In this episode, host Andrew Davidson speaks with Brian Jones, President of Merrick Bank, about how to grow a business while staying true to its mission. Brian shares his career journey, with over three decades of experience at the intersection of law and banking. The conversation looks at how…
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Four predictions, one direction: Beauty’s strategic shift in 2026
In this episode, Mintel explores the 2026 Global Beauty and Personal Care Predictions, unpacking how the industry is evolving beyond traditional definitions of beauty into a space where health, emotion, and authenticity take center stage. We dive into three key trends shaping the future…
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Leading a Brand Through Change: Interview with Melissa Stevens, CMO of Fifth Third Bank
In this episode, host Andrew Davidson speaks with Melissa Stevens, Chief Marketing Officer at Fifth Third Bank, about the strategic acquisition of Comerica and what it means for brand integration in today’s competitive banking landscape. Melissa shares how the bank is balancing scale with...
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The Future of Insurance Affordability
Host Andrew Davidson, Mintel expert Kendall Gadie and industry veteran Marty Ellingsworth delve into the current insurance affordability crisis, exploring the factors driving rising premiums and the resulting shifts in consumer behavior. They discuss the impact of post-COVID changes, the role of...
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Leading Customer-Centric Change: Interview with Krista Phillips, Chief Customer Officer at M&T Bank
Host Andrew Davidson welcomes Krista Phillips, M&T Bank's first Chief Customer Officer, back to the podcast. Krista shares her journey and insights into the evolving role of customer experience in banking. With a career spanning major financial institutions, Krista discusses how customer insights...
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Barclays’ Doug Villone on What’s Next for Co-Brand Partnerships
Host Andrew Davidson and Doug Villone, Head of US Cards & Partnerships at Barclays discuss the evolving landscape of credit card usage and the potential future partnerships that may shape commerce. Listen to learn more about the importance of understanding consumer behavior and the role of...
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Inside United’s Co-Brand Strategy: A Conversation with Bob Daly
Go inside United Airlines’ co-brand strategy with host Andrew Davidson and Bob Daly, Managing Director of Global Co-Brand Cards. In this episode, we break down United’s recent card relaunch with Chase, the airline’s bold move into debit, and how a 360° career across consulting, banking, and...
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Bold Thinking and the Craft of Insight
Notes: What does it really take to turn information into insight — and insight into impact? Host Andrew Davidson is joined by David Faulkner, Senior Director at Mintel, as he reflects on a remarkable career championing the art of insight across some of the world’s leading food and beverage…
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What Premium Really Means Now: A Conversation with Citi’s Pam Habner
Host Andrew Davidson speaks with Pam Habner, Head of US Branded Cards and Lending at Citi, about the launch of the Strata Elite Card and its strategic positioning in the competitive credit card market. Pam shares insights on consumer preferences, marketing strategies, and the importance of...
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Rewarding Car Payments: Interview with Fasten founder Jacob Zachs
Host Andrew Davidson speaks with Jacob Zachs, founder and CEO of Fasten Rewards, about the innovative Fasten Rewards Visa credit card, which uniquely offers points on auto-related expenses such as loans, leases, insurance, and maintenance. Jacob discusses the card's target market, early adoption...
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Inside Subprime Credit: Interview with David Johnson, CEO of Vervent
Host Andrew Davidson is joined by David Johnson, CEO of Vervent, to explore the company’s journey from a specialist provider to a global force in financial services. They unpack how economic uncertainty is reshaping consumer needs — particularly among subprime audiences — and how Vervent is...
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Building Brands with Purpose: Interview with Tati Lindenberg from Unilever
Mintel experts speak with Tati Lindenberg, Chief Brand Officer of Unilever's Dirt is Good brand, about leadership, consumer trends & purpose-driven branding in FMCG. Tati shares insights on adapting to local markets while maintaining a global brand identity and the future of fabric care in a...
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Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade
Host Andrew Davidson speaks with Sumit Agarwal, Head of Cards at Upgrade, about the innovative financial products offered by Upgrade, including the unique Upgrade Card and the new OneCard. They discuss the company's mission to provide responsible credit solutions and the challenges of marketing...
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Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens
Host Andrew Davidson speaks with Adam Boyd, Head of Consumer Lending at Citizens, about the bank's strategic shift in its credit card offerings. The discussion covers the rationale behind the overhaul and the bank's approach to marketing and customer engagement. Listen to find out more about the...
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Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step
Host Andrew Davidson speaks with CJ MacDonald, Founder and CEO of Step, a fintech company focused on providing financial services tailored for Gen Z. They discuss the inspiration behind Step, the challenges faced in the highly regulated financial services space, and the innovative products…
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Talking Tariffs: The New Rules of Marketing Under Pressure
Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In this series’ third episode, our experts explore consumer sentiment surrounding US brands, and how they may need to rethink their marketing strategies. Are brands going to cut back on marketing spend? Listen…
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Membership and trust in disruptive financial products
Host Andrew Davidson speaks with Meera Iyer, CMO of SoFi Lending, about the innovative strategies and products that SoFi is implementing to disrupt the financial services industry. Listen to find out more about how SoFi is helping members achieve financial independence, and the role of education...
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Rewarding financial responsibility: Interview with Nate Bacon, Head of Consumer and Small Business Credit Cards at PNC
Host Andrew Davidson speaks with Nate Bacon, head of consumer and small business credit cards at PNC, about the bank's evolution from a regional player to a national competitor, particularly in the credit card space. They discuss PNC's new card launch which rewards responsible financial behavior,...
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Talking Tariffs - Impact of tariffs on US brands
Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In the second episode of this series, our experts explore consumer sentiment surrounding US brands in Canada and the EU, discussing how localism is influencing consumer behavior, the complexities of brand...
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Talking Tariffs - Changing consumer sentiment and behaviours
Mintel Little Conversation's new mini-series explore the impact of tariffs worldwide. The first episode explores the impact of tariffs on consumer sentiment and behavior in both the U.S. and European markets. Mintel consumer experts highlight the differences in consumer attitudes towards tariffs,...
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Accessible credit solutions: Interview with Self Financial CEO Julie Szudarek
Host Andrew Davidson speaks with Julie Szudarek, CEO of Self Financial, about accessible credit solutions for consumers facing financial challenges. Listen to the discussion about innovative credit builder products, customer success stories, and how Self adapts to economic changes. Download...
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Innovation and Trends at Natural Products Expo West
Food and drink experts at Mintel discuss key innovative products and trends observed at the Natural Products Expo West. They explore the rise of hydration-focused products, the impact of upcycled ingredients, and the evolving snacking landscape. Listen to find out more about innovative cooking...
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Rewarding homeowners: Interview with Mesa co-founder and CEO Kelley Halpin
Host Andrew Davidson interviews Kelley Halpin, co-founder and CEO of Mesa, about the innovative Mesa Homeowners Card, which rewards homeowners for their mortgage payments and other home-related expenses. Listen to the discussion about the value proposition of the card, the challenges of launching…
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Food and Drink Trends for 2025 and beyond
Food and drink experts at Mintel explore key trends in 2025, focusing on the importance of nutrition, supply chain challenges, and the integration of technology in agriculture. Listen to find out how consumers are navigating contradictory desires for health and indulgence, the impact of global...
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Brand transformation: Interview with Bread Financial’s CMO Nick Antonelli
Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awareness, and the diversification of products and services. Listen to find out more about the importance of partnerships, consumer engagement, and the...
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Beauty and Personal Care Trends for 2025 and beyond
Beauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be influential in 2025 and beyond: embracing ownership and individuality while prioritising functional efficacy, the merging of climate-adaptive beauty,...
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Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah
Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of…
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US Election: American values and consumer sentiment
Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and...
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The Future of Travel Credit Cards with Citi: Interview with Anthony Merola, Head of Proprietary Products for Citi Branded Cards
In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards. Listen to find out more about the importance of customer feedback in driving...
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The Silver Economy: Understanding the 55+ consumer
Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to...
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Global Outlook on Sustainability 2024: Bridging the value-action gap
Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the...
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Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial...
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Declining FMCG innovation: What should brands do?
Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion...
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Paris 2024: What Marketers need to know about the Olympics
Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges…
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Are ultra-processed foods the new tobacco?
Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune...
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How Euro 2024 affects consumer travel, leisure and spending
Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into...
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How AI is supercharging market research and innovation
Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster. Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free…
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Untapped opportunity: Women's sports marketing
Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports. Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free...
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Scent Stories: Fragrance trends to look out for in 2024
Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a...
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What can CPG brands learn from emerging product trends?
Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to…
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Wellness trends in the age of Ozempic
Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do...
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What happened to the Metaverse?
Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream...
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Gen Alpha - The New Frontier for Beauty Brands
Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty?…
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How 2024 Marketing Trends played out in Super Bowl LVIII
Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super…
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How is consumers' perception of value changing in 2024?
Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are...
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How generative AI changes consumer lifestyles
Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next...
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Has plant-based peaked?
Host Elysha Young is joined by food and drink experts Alice Pilkington, Megan Stanton, and Food Frontier's executive director Dr. Simon Eassom in a discussion of everything plant-based. Are we reaching peak veganism? Do opportunities still exist for meat alternatives brands? Listen to the...
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ABOUT THIS SHOW
Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.
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Mintel Little Conversation
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Frequently Asked Questions
How many episodes does Mintel Little Conversation have?
Mintel Little Conversation currently has 156 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Mintel Little Conversation about?
Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun,...
How often does Mintel Little Conversation release new episodes?
Mintel Little Conversation publishes regularly with 156 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Mintel Little Conversation?
You can listen to Mintel Little Conversation on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Mintel Little Conversation?
Mintel Little Conversation is created and hosted by Mintel Little Conversation.
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