Mintel Little Conversation

In this episode, host Andrew Davidson speaks with Brian Jones, President of Merrick Bank, about how to grow a business while staying true to its mission. Brian shares his career journey, with over three decades of experience at the intersection of law and banking. The conversation looks at how the bank's sub-prime customers are navigating economic and geopolitical uncertainty, and what that means for financial services today.They also discuss key moments in the bank’s growth, including acquisitions and rebrands, and how Merrick is thinking about its future. Brian also offers his perspective on what’s ahead for financial services, and the critical shifts he believes will define the next five years.Head over to Mintel’s LinkedIn to share your thoughts on the conversation, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Brian Jones, President, Merrick Bank .

In this episode, Mintel explores the 2026 Global Beauty and Personal Care Predictions, unpacking how the industry is evolving beyond traditional definitions of beauty into a space where health, emotion, and authenticity take center stage. We dive into three key trends shaping the future:Metabolic Beauty: where beauty meets health at a cellular level, and products evolve into personalized, preventative tools powered by biomarker testing and bio-intelligent technology.Sensorial Synergy: where beauty shifts from results-driven to experience-led, using sensory innovation to influence mood, emotional wellbeing, and daily rituals.Beyond the Algorithm: The Human Touch Revolution: where consumers move away from hyper-polished perfection and toward beauty that feels real, expressive, and authentically human.Together, these trends highlight a fundamental change: beauty is no longer just about appearance; it's becoming a tool for wellness, emotional connection, and self-expression. From diagnostic skincare to immersive sensory experiences and a renewed focus on human creativity, brands will need to rethink how they deliver value and connect with consumers.Download the 2026 Global Beauty and Personal Care Predictions and get in touch with Mintel Consulting to apply these predictive insights to your specific growth goals.Head over to Mintel’s LinkedIn to let us know what you think of the future of beauty, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew McDougall, Director of Insights, Beauty & Personal Care.Guests: Clare Hennigan, Principal Analyst, Beauty & Personal Care, Mintel.Rosalia Di Gesu, Associate Principal Analyst, Beauty & Personal Care, Mintel.

In this episode, host Andrew Davidson speaks with Melissa Stevens, Chief Marketing Officer at Fifth Third Bank, about the strategic acquisition of Comerica and what it means for brand integration in today’s competitive banking landscape. Melissa shares how the bank is balancing scale with authenticity—leveraging customer experience, community engagement, and AI-driven insights to build trust and drive growth. The conversation explores the challenges and opportunities of merging brands, and how a clear, customer-centric strategy can turn acquisition into long-term value.Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about Fifth Third Bank's acquisition of Comerica, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guests:Melissa Stephens, Chief Marketing Officer, Fifth Third Bank.

Host Andrew Davidson, Mintel expert Kendall Gadie and industry veteran Marty Ellingsworth delve into the current insurance affordability crisis, exploring the factors driving rising premiums and the resulting shifts in consumer behavior. They discuss the impact of post-COVID changes, the role of agents and the strategies insurers are employing to navigate these challenges. Listen to find out more about the importance of AI and technology in shaping the future of insurance, as well as the need for effective communication of value to consumers who are increasingly price-sensitive.Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about the insurance affordability crisis, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guests:Kendall Gadie, Associate Director, Comperemedia.Marty Ellingsworth, President, Salt Creek Analytics.

Host Andrew Davidson welcomes Krista Phillips, M&T Bank's first Chief Customer Officer, back to the podcast. Krista shares her journey and insights into the evolving role of customer experience in banking. With a career spanning major financial institutions, Krista discusses how customer insights can be leveraged to drive innovation and improve service delivery, highlighting specific examples of changes made based on customer feedback, such as streamlining onboarding processes and enhancing fraud detection communication.Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about driving changes based on customer feedback, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guests:Krista Phillips, Chief Customer Officer, M&T Bank.

Host Andrew Davidson and Doug Villone, Head of US Cards & Partnerships at Barclays discuss the evolving landscape of credit card usage and the potential future partnerships that may shape commerce. Listen to learn more about the importance of understanding consumer behavior and the role of non-traditional retailers in the credit card ecosystem.Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about non-traditional retailers in the credit card industry, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guests: Doug Villone, Head of US Cards & Partnerships, Barclays.

Go inside United Airlines’ co-brand strategy with host Andrew Davidson and Bob Daly, Managing Director of Global Co-Brand Cards. In this episode, we break down United’s recent card relaunch with Chase, the airline’s bold move into debit, and how a 360° career across consulting, banking, and airlines shaped Bob’s view of what truly drives loyalty. Listen to find out where co-brand programs are heading next and how leading brands are reimagining value for travelers.Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about bold co-branding strategies, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guests: Bob Daly, Managing Director, Global Co-Brand Cards, United Airlines.

Notes: What does it really take to turn information into insight — and insight into impact? Host Andrew Davidson is joined by David Faulkner, Senior Director at Mintel, as he reflects on a remarkable career championing the art of insight across some of the world’s leading food and beverage brands. Together they explore why bold thinking matters, how to move beyond data to meaning, and what the rise of AI means for the future of insight and creativity.Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about bold thinking and the future of insights, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guests:David Faulkner, Senior Director, Food and Drink Insights.Additional links:Video: “FAGE: Wherever You Want It” by FAGE Source: YouTube – https://www.youtube.com/watch?v=lNLhysjTVgEVideo: “Meet Lazlo: The Most Boring Pet in the World” by Catherine McEver Source: YouTube – https://www.youtube.com/watch?v=D7ai7MQgmSwVideo: “The Remote Work Revolution | The Prof G Show” by The Prof G Pod – Scott Galloway Source: YouTube – https://www.youtube.com/watch?v=hkWFeSmfAnA

Host Andrew Davidson speaks with Pam Habner, Head of US Branded Cards and Lending at Citi, about the launch of the Strata Elite Card and its strategic positioning in the competitive credit card market. Pam shares insights on consumer preferences, marketing strategies, and the importance of flexibility in rewards. Listen to the conversation about the evolving landscape of premium credit cards, the impact of AI on financial services, and leadership lessons from Pam's extensive experience in the industry.Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about the state of premium cards, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest:Pam Habner, Head of US Branded Cards and Lending, Citi.

Host Andrew Davidson speaks with Jacob Zachs, founder and CEO of Fasten Rewards, about the innovative Fasten Rewards Visa credit card, which uniquely offers points on auto-related expenses such as loans, leases, insurance, and maintenance. Jacob discusses the card's target market, early adoption insights and the challenges of launching a new financial product. Listen to the conversation and find out more about marketing strategies, dealer partnerships, and the competitive landscape, highlighting Fasten's unique value proposition in the auto financing space. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about rewarding car payments, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Jacob Zachs, Founder and CEO, Fasten Rewards

Host Andrew Davidson is joined by David Johnson, CEO of Vervent, to explore the company’s journey from a specialist provider to a global force in financial services. They unpack how economic uncertainty is reshaping consumer needs — particularly among subprime audiences — and how Vervent is responding with innovation, agility and a consumer-first mindset. David shares his perspective on building trust in financial services, the evolving role of brand strategy, and how AI is shaping the future of the industry.Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of this discussion about subprime credit, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: David Johnson, CEO & Founder, Vervent.

Mintel experts speak with Tati Lindenberg, Chief Brand Officer of Unilever's Dirt is Good brand, about leadership, consumer trends & purpose-driven branding in FMCG. Tati shares insights on adapting to local markets while maintaining a global brand identity and the future of fabric care in a technology-driven world. Listen to the conversation to find out more about consumer trends in fabric care, sustainability efforts, and the significance of storytelling in advertising. Head over to Mintel’s LinkedIn to let us know what you think of this thought-provoking conversation about leadership in FMCG. Download Mintel's FREE 2025 Global Consumer Trends and get in touch with our consultants to learn more about how the trends apply to your brand. Coming this October: Mintel’s 2026 Global Consumer Predictions—insights to shape the year ahead; visit mintel.com to become a member of our free Spotlight community to get our latest updates.Host: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests: Tati Lindenberg, Chief Brand Officer, Dirt is Good, Unilever.David Jago, Principal Consultant, Mintel Consulting.

Host Andrew Davidson speaks with Sumit Agarwal, Head of Cards at Upgrade, about the innovative financial products offered by Upgrade, including the unique Upgrade Card and the new OneCard. They discuss the company's mission to provide responsible credit solutions and the challenges of marketing these products. Listen to find out more about the future of financial services, particularly the role of AI in transforming the industry. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Sumit Agarwal, Head of Cards, Upgrade.

Host Andrew Davidson speaks with Adam Boyd, Head of Consumer Lending at Citizens, about the bank's strategic shift in its credit card offerings. The discussion covers the rationale behind the overhaul and the bank's approach to marketing and customer engagement. Listen to find out more about the importance of understanding customer needs and why it's crucial to remain committed to maintaining a relationship-focused strategy in a competitive market.Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion about relationship-focused strategies in banking, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Adam Boyd, Head of Consumer Lending, Citizens.

Host Andrew Davidson speaks with CJ MacDonald, Founder and CEO of Step, a fintech company focused on providing financial services tailored for Gen Z. They discuss the inspiration behind Step, the challenges faced in the highly regulated financial services space, and the innovative products offered. Listen to find out more about the importance of building credit for young consumers and how Step aims to grow with its users as they transition into adulthood.Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion about providing financial services to Gen Z, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: CJ MacDonald, Founder and CEO, Step.

Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In this series’ third episode, our experts explore consumer sentiment surrounding US brands, and how they may need to rethink their marketing strategies. Are brands going to cut back on marketing spend? Listen to find out more!Get in touch with our Consultants to learn about how shifting global trends apply to your brand.Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests: Nicole Bond, Director of Marketing Strategy, Comperemedia.Paris Hogan, Principal Consultant.

Host Andrew Davidson speaks with Meera Iyer, CMO of SoFi Lending, about the innovative strategies and products that SoFi is implementing to disrupt the financial services industry. Listen to find out more about how SoFi is helping members achieve financial independence, and the role of education and trust in marketing disruptive financial products. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Meera Iyer, CMO, SoFi Lending.

Host Andrew Davidson speaks with Nate Bacon, head of consumer and small business credit cards at PNC, about the bank's evolution from a regional player to a national competitor, particularly in the credit card space. They discuss PNC's new card launch which rewards responsible financial behavior, and the strategic focus on building customer relationships and trust. Listen to find out more about PNC's innovative marketing approaches in a competitive landscape.Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Nate Bacon, Head of Consumer and Small Business Credit Cards, PNC.

Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In the second episode of this series, our experts explore consumer sentiment surrounding US brands in Canada and the EU, discussing how localism is influencing consumer behavior, the complexities of brand perception, and strategies for US brands to navigate the landscape.Get in touch with our Consultants to learn about how shifting global trends apply to your brand.Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests: Nick Carroll, Director of Retail Insight, MintelScott Stewart, Associate Director for Lifestyles and Retail, Mintel.

Mintel Little Conversation's new mini-series explore the impact of tariffs worldwide. The first episode explores the impact of tariffs on consumer sentiment and behavior in both the U.S. and European markets. Mintel consumer experts highlight the differences in consumer attitudes towards tariffs, the economic indicators affecting spending, and the strategies brands can adopt to navigate these challenges. Get in touch with our Consultants to learn about how shifting global trends apply to your brand.Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Rich Shepherd, Category Director - Financial Services and Social Research, Mintel.

Host Andrew Davidson speaks with Julie Szudarek, CEO of Self Financial, about accessible credit solutions for consumers facing financial challenges. Listen to the discussion about innovative credit builder products, customer success stories, and how Self adapts to economic changes. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Julie Szudarek, CEO, Self Financial.

Food and drink experts at Mintel discuss key innovative products and trends observed at the Natural Products Expo West. They explore the rise of hydration-focused products, the impact of upcycled ingredients, and the evolving snacking landscape. Listen to find out more about innovative cooking solutions, emerging flavors, and the importance of community and provenance in food products.Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.Head over to Mintel’s LinkedIn and let us know which innovative products caught your attention at Natural Products Expo West. Don't forget to visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests: Stephanie Mattucci, Director, Mintel Food and Drink.

Host Andrew Davidson interviews Kelley Halpin, co-founder and CEO of Mesa, about the innovative Mesa Homeowners Card, which rewards homeowners for their mortgage payments and other home-related expenses. Listen to the discussion about the value proposition of the card, the challenges of launching a fintech product, and the importance of consumer insights in shaping the product's features.Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Kelley Halpin, co-founder and CEO, Mesa.

Food and drink experts at Mintel explore key trends in 2025, focusing on the importance of nutrition, supply chain challenges, and the integration of technology in agriculture. Listen to find out how consumers are navigating contradictory desires for health and indulgence, the impact of global events on food sourcing, and the role of innovation in meeting evolving consumer expectations.Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.Head over to Mintel’s LinkedIn and let us know what trend you think will have the most impact in 2025. Don't forget to visit mintel.com to become a member of our free Spotlight community.Host:Lynn Dornblaser, Client Advisor, Mintel.Guests:David Jago, Principal Consultant, Mintel Consulting.Jenny Zegler, Director, Mintel Food & Drink.

Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awareness, and the diversification of products and services. Listen to find out more about the importance of partnerships, consumer engagement, and the evolving marketing landscape in the credit card industry.Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Nick Antonelli, Senior Vice President & Chief Marketing Officer, Bread Financial.

Beauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be influential in 2025 and beyond: embracing ownership and individuality while prioritising functional efficacy, the merging of climate-adaptive beauty, localism and minimalism, and, finally, back-to-basics through comfort, nostalgia and slow living.Download Mintel's FREE 2025 Global Beauty and Personal Care Trends and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests:Alex Fisher, Associate Principal Consultant, Mintel Consulting.Clotilde Drape, Global Beauty Analyst, Mintel.Vivienne Rudd, Senior Consultant, Mintel Consulting.

Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers.Download our FREE 2025 Financial Services Marketing Trends and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to share your take on how BNPL impacts  consumer trends, and visit mintel.com to become a member of our free Spotlight community.Timestamps:(00:03) Introduction (01:56) BNPL market growth(05:14) Target audience of BNPL and evolution(10:15) Competition in the BNPL space(13:59) Responsible lending and transparency (18:23) Marketing strategy and innovation (28:43) Future plans and aspiration(32:22) Career advice for aspiring marketeers(38:56) Closing thoughts and takeawaysHost: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.Guest: Jinal Shah, GM, Shopping & CMO, Zip.

Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment.Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election.Browse Mintel’s Cultural and Identity research and buy a report here, and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to share your take on what brands should do to engage consumers, and visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests:BJ Pichman, Principal Consultant, Mintel Consulting.Lisa Dubina, Associate Director for Culture and Identity, Mintel.

In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards. Listen to find out more about the importance of customer feedback in driving product innovation and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry.Download our FREE 2025 Financial Services Marketing Trends to hear our predictions on the future of the industry.Head over to Mintel’s LinkedIn to share your take on the future of branded travel cards, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.Guest: Anthony Merola, Head of Proprietary Products for Citi Branded Cards.Timestamps:(00:00) Introduction to Citi and the travel credit card landscape(02:57) Citi's vision and how it relates to product development(07:17) What gave rise to travel credit cards(09:49) Brand cards refresh - how did it go(12:07) The branding of Citi Strata Premier(21:40) Impact of inflation on consumer spending(23:30) Looking ahead: Innovations and customer engagement

Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.Learn more about our Gen X and Seniors (65+) research and buy a report here.Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here. Host: Lynn Dornblaser, Client Advisor, Mintel.Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.

Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the sustainability narrative. Join the conversation to find out how companies can achieve sustainability through efficiency and the need for brands to engage consumers with transparent practices.Learn more about Mintel's Global Outlook on Sustainability: A Consumer Study 2024-25 and buy the report here.Head over to Mintel’s LinkedIn to share your take on consumer sustainability, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.Guest: Richard Cope, Senior Trends Consultant, Mintel Consulting.Timestamps:(00:00) Introduction to sustainability trends(03:08) Consumer engagement with climate Change(05:55) Global perspectives on climate change(09:20) Demographics and climate engagement(11:32) Skepticism and corporate responsibility(13:47) The Value-Action gap in sustainability(17:10) Emerging sustainable behaviors(21:08) Health and sustainability intersection(25:19) Brand strategies for sustainability

In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.Guest: Krista Phillips, CMO for Consumer Lending, Wells Fargo.

Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition.Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight piece.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Host:Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.Timestamps:(00:00) Introduction(01:05) Importance of innovation in FMCG(02:25) Decline of true innovation in the industry(08:20) Impact of the economic downturn on innovation(11:08) Rise of private label brands(15:36) Need for big brands to innovate faster(17:41) Embracing digital technology for innovation(19:06) Understanding consumer needs and using data and AI(21:28) Should brands focus on their core business or work on innovation(25:47) Conclusion and key takeaways

Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.Timestamps:(00:00) Introduction and Advertising Spend for Paris 2024 Olympics(04:38) The Impact of the Olympics on Fitness Trends(10:54) Marketing Strategies During the Games(19:19) The Merging of Pop Culture and Sports(22:51) The Role of TikTok in Engaging Gen Z(28:31) Key takeawaysHost: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.Diana Kelter, Associate Director, Mintel Trends, North America.

Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune in to find out more!Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Find out how Mintel Consulting helps you make better strategic marketing decisions. Discover Mintel Ingredientscape AI and innovate with confidence.Timestamps:(00:03) Introduction(01:21) Discussion on Clean Label and consumer understanding(04:40) NutriScore and its adoption(06:52) WHO study on Ultra-Processed Foods(08:45) Convenience and affordability as purchase drivers(11:12) Industry response to Ultra-Processed Foods(13:44) Regulatory challenges for the food industry(15:33) Varying demographic perception to Ultra-Processed Foods(18:03) What do young consumers think(22:05) Key takeawaysHost: Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests:David Jago, Principal Consultant, Mintel Consulting.Stephanie Mattucci, CFS, Director, Food and Drink Research, Mintel.

Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into how the excitement around the tournament influences various sectors, including the impact on the hospitality industry, changes in consumer purchasing behaviours, and innovative marketing strategies employed by brands to capitalise on this major sporting event.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our research on the European Leisure market.Timestamps:(00:03) Introduction by Andrew McDougall(01:18) General trends in consumer behaviour during Euro 2024(04:40) German consumer behaviour and cultural influences(06:58) Impact on the travel industry in Germany and the UK(09:49) UK travel and hospitality industry reactions(13:17) Influence on technology and retail sectors(20:12) Brand campaigns about Euro 2024 that energise consumers(26:10) Engaging consumers using social media during sporting events(28:55) Opportunities for brands to engage with women during sporting events(31:54) TakeawaysHost: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests:Paul Davies, Category Director, Technology and Consumer Leisure, Mintel.Silvia Hondt, Senior Analyst, Travel and Leisure, Mintel.

Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.Timestamps:(00:00) Intro(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI(11:42) Risks of adopting new technology earlier than planned(13:13) How should businesses devise an AI strategy(19:40) Use cases and how AI supercharges experts in market research(26:58) Using AI to create better models and analysis(33:03) Evolution of AI in market research in the near futureHost: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests:Ben Arnold, Global Head of Data Science, Mintel.Jason Thomson, SVP of Innovation, Mintel.

Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports.Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free Spotlight community.Learn more about the latest marketing trends at Comperemedia's Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests: Ema Lazic, Consultant, Mintel Consulting.Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer's olfactory journey!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about the Future of Fragrance 2024, and visit the Mintel Store to explore all our research on beauty and cosmetics. Host: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guest:Clotilde Drape, Global Beauty Analyst, Mintel.

Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our research on ingredients and buy a report today. Learn more about Mintel Consulting and how Mintel helps brands make better strategic marketing decisions.Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests:Melanie Bartelme, Associate Director, Mintel Food and Drink.Michele Golden, Director, Mintel Consulting.

Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our health and well-being research and buy a report today.Host:Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests:Diana Kelter, Associate Director, Consumer Trends.Jenny Zegler, Director, Mintel Food & Drink and Global Consumer.

Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our technology research and buy a report today.Host:Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Brian Benway, Senior Analyst, Gaming and Entertainment, Mintel Reports US.Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany.

Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew McDougall, Director, Mintel Beauty & Personal Care.Guests:Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.

Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host:Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests:Kaitlin Ceckowski, Associate Principal Consultant, Mintel Consulting.Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Diana Kelter, Associate Director, Mintel Trends, North America.Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.

Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next "big" breakthrough in this space? Listen to find out more. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel's products and solutions, browse our technology market research and buy a report today by visiting the Mintel Store.

Host Elysha Young is joined by food and drink experts Alice Pilkington, Megan Stanton, and Food Frontier's executive director Dr. Simon Eassom in a discussion of everything plant-based. Are we reaching peak veganism? Do opportunities still exist for meat alternatives brands? Listen to the conversation to find out how our experts think plant-based products will fare in the future.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Browse all our vegan and plant-based market research and buy a report today by visiting the Mintel Store.Host:Elysha Young, Associate Director, Mintel Trends, APAC.Guests:Alice Pilkington, Senior Global Food and Drink Analyst, Mintel Food and Drink.Megan Stanton, Associate Director South APAC, Food and Drink and Purchase Intelligence Insights.Dr. Simon Eassom, Executive Director, Food Frontier.

Host Andrew Davidson speaks with Michael Spelfogel, Cardless Co-founder and President, at Money20/20 USA to discuss co-branded credit cards, brand partnerships and industry challenges for fintechs. Listen now to find out how technological innovation and data science is impacting the financial services market.Join us live to explore 2024 Financial Services Marketing Trends, browse all our financial services market research and buy a report today by visiting the Mintel Store.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Michael Spelfogel, Co-founder & President, Cardless.

Host Andrew Davidson is joined by consumer experts Dana Macke and Jenny Zegler in a discussion about Mintel's 2024 Global Consumer Trend 'Relationship Renaissance'. The trend predicts that consumers who find comfort through screens at the cost of meaningful, real-life relationships, will seek new forms of intimacy for the sake of their physical and mental health. Listen to find out more about the underlying motivations that will drive consumer spending and how brands should react to changing consumer behaviours.Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Dana Macke, Director of Mintel Trends, Americas.Jenny Zegler, Director, Mintel Food & Drink.

 Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.Host:Andrew McDougall, Director, Mintel Beauty & Personal Care.Guests:Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.