EPISODE · Sep 19, 2023

Episode #7: Should discounts use $ off or % off?

from The Checkout Lane: Science-based marketing advice for Shopify merchants · host POPSMASH, Inc.

In today's episode, we'll discuss what the latest research says about whether to use a fixed dollar amount off or a percentage off with discounts. We'll talk about how to decide which one to use in which situations and why it works.

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Episode #7: Should discounts use $ off or % off?

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This episode was published on September 19, 2023.

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In today's episode, we'll discuss what the latest research says about whether to use a fixed dollar amount off or a percentage off with discounts. We'll talk about how to decide which one to use in which situations and why it works.

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