EPISODE 7 - The Problem With Bourbon Hype

Episode 7 – The Problem With Bourbon Hype When did bourbon stop being something we drank and start becoming something we chased? In this episode of After Hours, we dive into how hype, FOMO, social media, and even the COVID boom changed the bourbon world forever. From overnight lines and allocated bottles to skyrocketing secondary prices and Instagram-worthy collections, we'll talk about how the culture shifted—and whether it's made the hobby better or worse. Has bourbon become too expensive? Are influencers helping or hurting the community? Is the chase more exciting than the pour? And are we forgetting what bourbon was meant to be in the first place? Whether you're a seasoned collector, a casual drinker, or someone who's just getting started, this is an honest conversation about where bourbon has been, where it is today, and where it might be headed next. So pour yourself two fingers, pull up a chair, and join the conversation.