Episode 7 The System Is Not Systematic

Episode 7
 The System is not Systematic - Lindsey Wallace, Director, UI/UX Research Episode length: 14 minutes Lindsey leads a design and research team comprised of people who study people using Cisco security products. Her team seeks to create a unified policy of common elements for our security products to make them easier to use. Lindsey’s goal is to 10x people’s time and not add to their cognitive load, making things clear and simple to use. Key Moments: 0:40 What product principles are 
2:18 Product principles are like a touchstone. 
 3:50 How personas are used in design process. 
 5:02 Strategies to understand both buyers and users of products. 
6:15 Clarity comes before simplicity. 
7:40 Empathy for product managers who request research is critical. 
10:58 Research is much more than chit chat with customers. 
12:04 Lindsey’s favorite principle is building an open, extensible platform. Episode transcript: https://cisco.box.com/s/k3a1kr2crnollnctcpe816qn2mokfus6