Episode 7 - UK Market Insights and Predictions for 2026 with Gabriel Karandyšovský

Breaking down the latest ATC Language Industry Snapshot with Gabriel Karandyšovský   In Episode 7 of the ATC LocLessons podcast, James Brown is joined by ATC researcher Gabriel Karandyšovský to discuss the current state of the language services industry.   Despite economic uncertainty, geopolitical pressures and rapid technological change, ATC members are adapting rather than standing still: adjusting strategies, experimenting, and finding ways to move forward. James and Gabriel explore how language service companies are adapting as conversations around AI are shifting from hype to practical reality.   Gabriel also shares his thoughts on where the language industry might be headed in 2026. One prediction is that LSCs could find new opportunities by moving 'upstream': helping clients define intent, impact and audience needs, rather than focusing solely on the mechanics of translation.