Episode 7: Unlocking the Profit Potential of Sustainability with Jasper Steinhausen

In this episode of Emission: Possible, Alan sits down with Jasper Steinhausen — founder of Business With Impact and author of Making Sustainability Profitable — to tackle one of the biggest misconceptions in business today: that sustainability is costly, complicated, and a drag on performance.Jasper breaks down why so many companies lose momentum in their sustainability efforts, why “impact follows perceived value,” and how shifting your approach can transform sustainability from a compliance burden into a genuine profit driver.Together, they explore:• How to maintain momentum in the green transition, even amid pushback• The Impact Blueprint and its five practical steps• Why resource efficiency is one of the most overlooked competitive advantages• How aligning sustainability with business priorities unlocks rapid ROI• The power of circularity to cut costs and reduce emissions simultaneously• The role of regulation, misconceptions around ESG, and what leaders are missingJasper also shares a free digital copy of his book for all listeners, check the show notes to download.https://bwimpact.com/wp-content/uploads/2024/03/Jasper-Steinhausen_Making-Sustainability-Profitable-1.pdfWhether you're a sustainability leader, business owner, or curious about how companies can create real impact without sacrificing performance, this episode offers clarity, strategy, and inspiration in equal measure.