Episode 70: Ad Tech at a Turning Point with Allison Schiff of AdExchanger

Allison Schiff, Managing Editor at AdExchanger and host Alan Chapell, break down the growing tension between business incentives and ethical responsibility in the ad tech industry. The background context is the recent RFI from the U.S. Department of Homeland Security.   Who within the larger ad space is willing to admit - WE are part of the problem.  Check out the Chapell Regulatory Insider at https://chapellreport.substack.com/.  Takeaway In the ad space, Incentives sometimes drive behavior more than ethics. Regulation has adjusted core practices, but hasn’t changed the mindset. Data use has a real human impact. Data flows continue to lack transparency. Reform will require multiple forces. Chapter 00:00 Introduction & Guest Background 04:09 ICE RFI & Industry Silence 08:06 Ethics & Industry Responsibility 13:34 Public Positions & Industry Response 18:13 Surveillance Advertising & Data Use 23:42 Regulation & State Laws 29:09 Privacy Challenges & Vulnerable Populations 36:48 Data Practices & Transparency 43:18 Drivers of Privacy Reform 48:06 Industry & Regulatory Challenges Ahead 52:14 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices