Episode 70 - How Fable Foods is now one of the strongest meat-alternative brands in Australia with CEO Michael Fox

Episode 70 - How Fable Foods is now one of the strongest meat-alternative brands in Australia with CEO Michael FoxMichael grew up as a meat-loving Australian. As a child, he once penned a song (more like a demanding chant) entitled “Steak of Glory”. He became vegetarian in 2015 for health, environmental and ethical reasons, but he still craves that steak of glory.Michael shops at his local Farmer’s Market on the Sunshine Coast in Australia on a Saturday morning bake sourdough and generally like to cook healthy food for his family which includes a three and 1-year-old (he promises he’s not got them accidentally drunk). He wanted to combine his cravings for meat with his healthy home cooking habits to create whole-food-based plant-based meat.In this episode, we discuss why Michael decided to start Fable and the importance of meat alternatives in today’s environment as well as discussing some of the destructive myths that surround meat alternatives.We had a great conversation as it is a balanced conversation that is open, honest and thoughtful.Key links:www.fablefood.coinstagram.com/fablefoodco