EPISODE · Apr 18, 2022 · 21 MIN
Episode 70: What's In YOUR Market? (It Could Be A Lot More Than You're Thinking)
from The Local Marketing Trends Podcast · host Gordon Borrell, Corey Elliott
Sure, most of the money local businesses spend on digital advertising goes directly to Google and Facebook. But do you know how much stays in-market? For most, it adds up to tens of millions of dollars up for grabs by local sellers. Corey & Gordon preview the major findings of a new annual report, and bring a guest co-host on board to get his thoughts. The podcast features Todd Handy, Chief Digital Officer for Beasley Media Group and offers a sneak peek at a 66-page report that's about to be published. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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What this episode covers
Sure, most of the money local businesses spend on digital advertising goes directly to Google and Facebook. But do you know how much stays in-market? For most, it adds up to tens of millions of dollars up for grabs by local sellers. Corey & Gordon preview the major findings of a new annual report, and bring a guest co-host on board to get his thoughts. The podcast features Todd Handy, Chief Digital Officer for Beasley Media Group and offers a sneak peek at a 66-page report that's about to be published.
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Episode 70: What's In YOUR Market? (It Could Be A Lot More Than You're Thinking)
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