EPISODE · Dec 7, 2020 · 28 MIN
Episode 71-AADOM Radio-Finding & Hiring Marketing Unicorns-w/Lori Williams of Roadside Dental Marketing
from AADOM Radio-THE Podcast For Dental Managers · host AADOM
AADOM Radio & Roadside Dental Marketing Present:Lori WilliamsLearning Objectives:Define your target candidate aka unicorn team memberLearn where to find themHow to maximize the interviewing processWhat do YOU bring to the tableHow to retain the dream teamLearn More about Lori:Lori Williams is the Website Project Manager for Roadside Dental Marketing. She has over 15 years of combined experience in the dental, marketing, and human resource fields. She has helped over 1,000 clients with career advancement and marketing strategies, including personal branding through resumes and LinkedIn profiles. Having worked for general dentists and specialists such as oral surgeons and orthodontists, she is able to bring a unique perspective to dentists when looking for that qualified unicorn to join their team.Learn More About Roadside Dental Marketing:Dental Marketing & Dental Website Design by Roadside Dental MarketingLearn More About AADOM:AADOM | American Association of Dental Office Management (dentalmanagers.com)
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What this episode covers
In this podcast, Lori will discuss how to find and build a rockstar marketing team across all roles. 2020 has brought many challenges to just about everyone. With so much uncertainty surrounding jobs, the dental industry has found this to be a new problem they are struggling with as well. Hiring new team members who are marketing-minded will benefit your practice in multiple ways. Finding candidates that are social media savvy and have a natural communication style can lead to more patients and greater retention. How do you find qualified candidates that bring a clinical and marketing mindset to the role? Where is the best place to look? And once you find those magical unicorns, how do you keep them? We will be discussing all of these topics and more so you can create and build back the dental team of your dreams!
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Episode 71-AADOM Radio-Finding & Hiring Marketing Unicorns-w/Lori Williams of Roadside Dental Marketing
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