Episode 71: Brief Keyword Planning for SEO

Send us Fan MailI always get the question, "What keywords should I optimize for?" If you ALSO struggle with finding the best keyword planning for SEO, I unveil my secret answer in this Imperfect Marketing Brief.Spoiler Alert: Optimize for whatever your audience is searching for.Let me say it again. Use the same keywords that your audience uses when searching!Yep. It's that easy and that hard.Sometimes we are too close to our business and what we do. It's hard to take a step back and see it from our audience's perspective.Ask them what they are working on and what they struggle with, BUT don't do like I did, and just give them the words. Have them explain it in their own words!That will make a HUGE difference for you while keyword planning for SEO.If you are looking for help, feel free to download my guide to defining your target audience.ResourcesBrief on using YouTube in your marketingJason Barnard, a musician and former cartoon blue dog, explains how to control your brand's presentation on GoogleBrief on measuring your goals (to keep you on track!)Do you know your list-building style?Want to strengthen your marketing? I can help! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here