Episode 71: Creating the Synergy for Optimal Deals, with Marc Gordon

I am so excited to feature Marc Gordon’s interview this week. Marc has been regularly featured on TV and radio, and has even been referred to as Canada's Marketing Superstar by the Oprah Winfrey Network. As an award winning keynote speaker, Marc has spoken for some of the world's most respected companies, including Bausch and Lomb and Hilton Hotels.   In our interview, we had a chance to discuss: What it takes for two companies to create the synergy needed for there to be a positive outcome for buyouts or partnership opportunities The importance of integrating the culture of a business post-merger and post-deal Why marketing and branding are the essential “icing on the cake” And more!