Episode 71 Experiential Marketing with Lauren Davis

In this episode, John talks with Lauren Davis - personal branding and experiential marketing consultant for thought leaders, entrepreneurs, and live events, host of the Real Personal Branding Podcast, owner of Culture Shock (record store & boutique). Listen to this episode to learn more: [00:39] - About Lauren [03:12] - How they retain the magic of the record store [05:44] - Lauren's backstory [10:14] - Her experience of creating something from nothing [14:46] - Giving directions to a graphic designer without overly capping their creativity [17:29] - Building the visual aspects of your branding [22:06] - Marketing/branding tips for social media [26:00] - What Lauren shows in her brand personality [27:29] - Tips on designing your feed [28:50] - A cheat sheet for high engaging posts for personal brands [30:34] - Lauren's ideal client [32:08] - Figuring out which direction to take your brand [35:31] - Knowing who you're serving [37:24] - The reason John is doing this podcast [40:09] - About Lauren's podcast [45:29] - How Lauren improves her significant relationships NOTABLE QUOTES: "Your brand personality should match what you are putting forth visually." "People cannot like and trust you if they don't know you." "People are never going to like you if you're always posting about your brand on social media. If you're posting about your brand from Monday to Friday, then on weekends people should have the opportunity to see something about you." "Before starting a business you should know who you're serving, and why you're doing what you're doing." "There's much more to a business than just the profit and loss margin." "We are all human beings and we're all building our businesses and working hard at the thing we call life." "Nobody is better than anyone else, nobody is higher up than anyone else." "Successful people are also still being challenged every day." "The real way of building relationships with people is to build relationships without expectation of ever receiving something in return." "You don't have to be friends with somebody because everyone else is friends with them." "Build relationships with people who feel aligned to you without expectation of anything in return." A TIP BY LAUREN: "When it comes to designing your feed, focus less on how perfect it looks, and more on what information people are getting from it at the moment that they are coming to your page for the first time and making a split-second decision about whether they're going to stay connected with you or not." BOOK MENTIONED: The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level - by Gay Hendricks (https://tinyurl.com/TheBigLeapBook) USEFUL LINKS: https://laurendaviscreative.com/  https://cultureshockshop.com  https://www.facebook.com/laurenvanags  https://www.instagram.com/ldaviscreative  https://www.linkedin.com/in/ldaviscreative  https://twitter.com/LaurenEVDavis  https://tinyurl.com/RealPersonalBrandingPodcast   CONNECT WITH JOHN Website - https://thejohnhulen.com  Clubhouse - https://www.joinclubhouse.com/@johnhulen  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen   LinkedIn - https://www.linkedin.com/in/johnhulen   YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA   EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/   Outro music provided by Jeff Scheetz - https://jeffscheetz.com/