EPISODE #71 How is the holiday season shaping up with Rick Miller

Episode # 71 Big Chalk's Rick Miller is back to share some new data about the state of the consumer as we head into the holiday shopping season. Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk, returns to share with us new data about the state of the consumer from their Tradeoff Consumer work. According to the National Retail Federation, approximately 19% of annual retail sales take place during the holiday shopping season. Among the points Rick covers are: 1) Even with wages trending up and inflation calming down, the Tradeoff Consumer is still not feeling great and being very discerning with their spending 2) The recent contrast in financial performance between Walmart and Target and some potential reasons for the difference 3) What actions can brands take now to optimize their marketing plans and increase their odds of a successful holiday shopping season? You can dig into The Tradeoff Consumer research at their website: www.bigchalk.co (no 'm'!). Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Holiday Report Link: https://dust.bigchalk.co/holidayoutlook2024