Episode 71: Katie Noe - Implementing AI in Competitive Intelligence

from This is Product Marketing · host Product Marketing Hive

In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners.For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources.All rights reserved. © Product Marketing Hive.

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This episode was published on January 27, 2026.

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