Episode 71: There was no playbook, so he built one. Scott Miller on getting MarketReady for Canada.

What does it take for an international food brand to successfully launch in Canadian retail?In this episode, we sit down with Scott Miller, Founder of MarketReady, a consulting business built to support global food manufacturers navigate and enter the Canadian retail market successfully. Scott's work focuses on closing the knowledge gaps that can quietly sink an otherwise promising launch.Scott's journey into CPG started with an exchange program in Japan and wound through years of hands-on experience in the food industry across Asia. When he began working with overseas brands looking to break into Canada, he noticed something that kept coming up: there was no playbook. No clear system. No consolidated resource for international brands trying to understand what entering the Canadian market actually required. So he built one. Scott used his years of experience to reverse-engineer success and developed a framework that helps brands avoid costly mistakes.In this episode, we discuss:The gap Scott identified, and the absence of a clear market entry playbook for Canada was the founding insight behind MarketReady.Why understanding Canadian market dynamics; cost structures, compliant packaging, distribution layers, and consumer behaviour, are non-negotiables before entering.The importance of market retail visits, and why they're most effective when tied to trade shows.What Canadian retailers are looking for and why arriving unprepared can cost a brand an entire year of momentum.What it takes to find the right distribution or retail partner, and why that relationship can make or break a launchScott's message is consistent: preparation matters, partnerships matter, and there are no shortcuts to doing it right. The path to the Canadian market has many steps, and most international brands navigate blindly for the first time. Working with MarketReady, brands can accelerate their growth, avoid the costly trial and error, and move through the journey with a guide who has already mapped the terrain. If you are an international brand setting your sights on Canada, this episode is required listening.Resources: Market Ready: https://www.marketready.caConnect with Scott:LinkedIn: https://www.linkedin.com/in/scottcameronmiller/Instagram: @scomilScott is currently reading: Dan Martell, Buy Back Your Time