Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler

On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with her approach to humanizing marketing. Kristina is a motivational construction industry thought-leader with over 20 years of experience in team leading, marketing strategy, workforce development, and operations know-how. She is a strong collaborator with a successful track record of forming powerful relationships, discovering and capitalizing on opportunities, and shining a light on the blue-collar industry. She is both professionally and personally driven to have a positive impact in the world. Links: Greiner Construction: https://www.greinerconstruction.com/ Kristen's Linkedin: https://www.linkedin.com/in/kristinamahler/ Crew Collaborative LinkedIn: https://www.linkedin.com/company/crew-collaborative/