Episode 72 Identity Shift with Anthony Trucks

In this episode, John talks with Anthony Trucks - author of the book Identity Shift: Upgrade How You Operate to Elevate Your Life, host of two podcasts called Aww Shift and Shift Starter, an international speaker, coach, former NFL player, American Ninja Warrior, husband, and dad. Anthony was the first guest of the Relationships and Revenue podcast. Listen to this episode to learn more: [01:38] - About Anthony [02:55] - Why shifting your identity is so important [05:30] - John talks about voiceover work [07:08] - Why Anthony wrote the book [09:02] - Who he wrote the book for [12:39] - How to make the shift with a proactive approach [18:36] - Creating a discipline system that keeps you dialed in [23:32] - Anthony's definition of success [27:33] - Why Anthony started the Shift Starter podcast [30:58] - How he chooses guests for the Aww Shift podcast [33:08] - Anthony's impact on his significant relationships [34:29] - How his relationships impact his business [36:04] - Anthony explains "Fall in love with the day, not the destination." [38:46] - Anthony's future plans NOTABLE QUOTES: "Pathway to having success is not what you know, but it's who you are with what you know." "Curiosity creates awareness, and the awareness creates that desire for more so that you can progress up." "A lot of people have a dream but they do not have a vision." "What gets success is discipline." "If you understand how to navigate emotions and conversations in relationships that are primary and intimate, then it's easy to carry over the relationship." "Relationships are all about understanding people." "Fall in love with the day, not the destination." PODCAST MENTIONED: Audio Branding by Jodi Krangle USEFUL LINKS: https://anthonytrucks.com/  https://www.instagram.com/anthonytrucks  https://www.facebook.com/AnthonyTrucks  https://twitter.com/AnthonyTrucks  https://www.youtube.com/user/AnthonyTrucks  https://tinyurl.com/IdentityShiftBook  CONNECT WITH JOHN Website - https://thejohnhulen.com  Clubhouse - https://www.joinclubhouse.com/@johnhulen  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen  LinkedIn - https://www.linkedin.com/in/johnhulen  YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA  EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/  Outro music provided by Jeff Scheetz - https://jeffscheetz.com/